(A) Once upon a time, designers showed new styles and designs to clients through sketches. After the dress was completed, it was displayed on a wooden dummy. Fashion dolls are said to be the first means of circulating the latest dress styles. Fashion dolls were used to show upcoming styles and designs to the customers. The dolls were illustrated with new styles and dressed up with jewellery as well as hair and dress styles.
Charles Worth, British couturier in Paris, came up with the idea of the living mannequin. When he opened his own store, his wife modelled his creations in the salon. When the idea worked, he employed mannequins who walked about in the salon or down the runway to show his collections to consumers. In early 1911, living models began to be used as a regular part of fashion promotions for retailers as well as manufacturers in the earliest fashion shows. Worth started his own salon in 1858, and in 1911, living models were used.
(B) Apparel manufacturers need a platform to promote products to the target audience. Fashion shows play a vital role in marketing clothes and conveying recent fashion trends. Nothing is constant in fashion. Designs and styles keep changing. Fashion shows help in creating interest among the public to spread awareness about new arrivals in design and style. These shows help to draw public attention. Fashion marketing scrutinises fashion trends, coordinates sales and promotes goods. It is necessary to grant exposure to various trends and styles of clothing. Fashion marketing is likely to notify the public about recent changing trends and about what is in fashion.
Fashion designers forecast trends. They attend trade shows or visit manufacturers to select fabrics and trims. Designers conduct fittings and adjustments on samples of their designs and the end product is marketed to clothing retailers. Fashion designers aim at inspiring the target audience to purchase the products.
Through these shows, fashion designers can express their creative skills and talent in designing various types of clothes. The individual talent of designers is exposed, and they get an opportunity to promote their creations.
By participating in these shows, retailers can gain various insights into different designs and styles of clothing from designers. The knowledge gained from these shows helps retailers incorporate ideas into their boutiques. Using the latest fashion software tools, designers can put designs on three-dimensional images.
Everyone likes to track everyday fashion. Fashion gives designers a chance to be independent in ideas. It boosts confidence in the wearer. Fashion is a form of expression for both the creator and the wearer. It helps people of similar aesthetics to bond.
1. Which of the following would be the best title for this article?
2. What does the word "it" in paragraph (A) refer to?
3. When did the British couturier start his own salon?
4. In 1911, who benefited from living models as regular part of fashion promotions?
5. In paragraph (B), which of the following words can best replace the word "Apparel"?
6. Which of the following best describes the tone of the author in this passage?
7. Which of the following does NOT refer the role of fashion?
8. Which of the following statement is NOT mentioned as the aim of the fashion marketing?
9. Why do retailers attend fashion shows?
10. What are the two main things that a fashion designer can express when participating in a fashion show?