Question 1: Describe an advertisement which introduced a product you have seen

Sample Answer: Oh, that's a good question. I remember seeing this really cool ad for a new type of noise-cancelling headphones last year. It wasn't just your typical headphones ad with someone looking serene on a train; this one was really clever. It showed a busy city street, super chaotic, with lots of honking cars and construction noise, and then it cut to this guy, totally relaxed, walking down the same street, but you could see the headphones on him, and this sort of peaceful, almost dreamy, filter overlayed the scene around him. The audio was really important too; it started loud and jarring, mirroring the street sounds, and then it faded beautifully into this calm, almost meditative music as the visual effect kicked in. It didn't even explicitly state the brand name for the first ten seconds; it just let the visual and audio contrast do the talking. Then, at the end, a sleek, minimalist logo appeared with the company name – something like "HushPro" – and their website address. It was really effective, I thought. I actually ended up looking up the headphones online afterwards, because the ad just really captured that feeling of peace and quiet in the middle of total chaos – something I definitely craved living in the city.

Question 1: Where do we often see advertisements?

Sample Answer: Oh, everywhere, really! I mean, you can't escape them. Obviously, there's television and radio, the classic places. And then online, it's absolutely everywhere – websites, social media, even in games sometimes. But also, you see them plastered all over public transport – buses, trains, even inside the carriages. Billboards are huge, of course, especially along busy roads. And then there are smaller ads in magazines and newspapers, and even on things like shopping receipts. I guess it really depends where you are and what you're doing, but they're incredibly pervasive.

Question 2: What are the benefits of advertising?

Sample Answer: Well, for businesses, advertising is obviously crucial for getting their products or services noticed. It helps build brand awareness, which is like, super important for long-term success. You know, if no one knows about your company, you're not going to sell much. Plus, good advertising can really boost sales, especially if it's targeted well. It can also help create a strong brand image – make people associate your brand with certain qualities, like being high-quality or innovative. On the consumer side, I guess it's helpful because it informs us about new products and services available, and sometimes it leads to better deals or discounts, which is always nice. However, I think it’s important to be a critical consumer and not just believe everything you see in an advert.

Question 3: Are advertisements good or bad for children?

Sample Answer: Hmm, that's a tricky one. On the one hand, they can be really fun and engaging for kids, you know, with all the bright colours and catchy jingles. And sometimes they introduce them to new products or toys they might genuinely like. But on the other hand, I think they can be really manipulative. They often prey on children's vulnerabilities, making them want things they don't need and putting pressure on parents to buy them. Plus, a lot of ads aren't exactly educational or healthy, pushing sugary snacks and fast food. So, I guess it's a mixed bag, really. It depends on the advertisement and how it's presented, I think. Ideally, there should be more regulation to protect kids from the more negative aspects of advertising.

Question 4: How does advertising affect people?

Sample Answer: Well, it's a really big influence, isn't it? I think advertising affects people in lots of different ways. Obviously, it aims to make you buy things, and it's pretty successful at that, especially with clever marketing and things like influencer culture. But it also shapes our ideas about what's desirable – what kind of body image is considered attractive, what constitutes a successful life, even what kind of food we should eat. Sometimes it can feel really manipulative, like constantly bombarding you with messages, and that can be quite stressful. On the other hand, good advertising can be informative and highlight useful products or services. It depends a lot on the type of advertising, I suppose, and how susceptible you are to it personally. I mean, some people are much more easily influenced than others.